Surgical Marketing Broker -A Cloud Service for Enhancing Direct Digital Marketing

Abstract

Presented herein is a solution developed to add a new methodology to existing digital marketing methods in practice today. The existing practices of digital marketing methods are always merchant driven, meaning, the merchant decides, which offers get delivered and to whom and at what time, essentially, a push mechanism. Google AdsSense, Facebook Ads and mailing lists are good examples of such push mechanisms prevalent in the industry today. These push mechanisms have severe shortcomings when it comes to delivering the right marketing offers to the consumers, who are having complex set of selection criteria and who need them at the time they are needed, through the communication medium the consumer prefers. This problem requires a solution to be developed that is capable of handling many ‘consumer aspects’, worthy of calling a ‘consumer-driven’ digital marketing methodology, which is in fact a pull mechanism. Such a solution might find its use in domains where the consumers perform prolonged and complex searches such as lands and vehicles, where receiving the desired offer with the desired characteristics is a significant achievement for the consumer as well as a promised sale for the merchant. In this backdrop the solution may seem attractive to businesses such as ecommerce websites, tourism companies and vehicle merchants.