UNSUPERVISED DISCOVERY OF DESIGN FEATURES OF WEBSITES

Abstract

Web development is one of the top emerging fields in the IT industry. The User Interface (UI) design of a website plays an essential role in attracting new users and engaging them on your web pages which helps in boosting up sales and revenue. A unique design template will help to increase the user interaction among the visitors of the page and also assure value for the time and resources spent on a page. Web designers design the websites either by using an existing template or by creating the design from scratch. The overall outcome of the design template of a website almost depends on the design skills of the web designer. So there should be better way to design a good template without depending on human interaction. In order to auto-generate the websites, we should know how to classify the websites based on their appearance and identify the core features uniquely identify a design. This research was conducted in order to create a classifier for existing websites available in the internet.