Social network based advertising framework

Abstract

The project involves in to the research and the development of social network based advertising framework witch targeted to the social networked based marketing solutions, the marketing terms itself defines as a form of communication between business and the customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. Its known as Advertising (communication with the users of a product or service). Nowadays the communication channels are shifting to digital medium instead of physical medium over the internet revolutions. Internet its self-creating communication platforms such as the social media in today's world social media has rapidly expand throughout the globe, and is in the recent past there has been a significant growth in thus business world showing their presence in these so called social media and is been used to market their brand and products. When using the internet to market one's self, product or service, one should take into consideration the needs of one's customers. Synchronization of finding the actual needs of the general public users of these social media, not only can strengthen the Marketing strategies of the Marketers, it will also create a solid ground for the End users to find their Day to day Needs in just a matter of few clicks. This research involves to find the way to fill the gap between the customers and the marketing with the aspect of physiological elements, the project finding is to create social network based advertising framework which can take smart decisions and predict the products according to the logged user preferences. To replace advertising in common way introducing a new concept of advertising to customers according to their perspective. its suggest products through Facebook advertisements by fetching the information from the customers Facebook profile and analyzed it and queue up the advertisements according to user desire color and what they will need exactly. The framework contains four main components named as Logic Handler, Image Processing Engine, and web service Plugin and the HTML View Generator. The Logic Handler witch run the backbone role of the framework by retrieves information from the Facebook and pass relevant data to image processing engine and logic handler parlay, the image processing engine handle the image processing and feed the information to logic handler module the logic hander fetch the information from the product store API witch is the sub module of the system once the logic handler process all the fetched information its passes the data to HTML view generator then the pass the processed output to iframe to handle the end view of suggested product. The framework is capable of communicating all other marketing components as well ! ! ii i as the outcome of this project the framework leads the maximize the marketing outcome of all kind of business.