mPromo - SMS Advertising Management System

Abstract

Marketing campaign mainly focus on to improve the efficiency and the effectiveness of the business. With the development of the ecommerce in the internet, the marketing campaigns and business has been rapidly increased in the World Wide Web. Because of these rapid changes in the ecommerce, technologies provided better solution, in order to develop the relationship between buyers and sellers. Therefore most of the time business is moving towards with the help of World Wide Web. mPromo (Mobile Promotion) is a latest marketing solution where it s provide a better and quick solution to the marketing campaign through mobile phones with the help of SMS. Throughout the process marketers no need to put additional effort to the marketing campaign. mPromo solution will be enable the seller to make the demand to their product by marketing through SMS. Apart from this mPromo system provide web based solution where stakeholders can be registered and maintain their marketing activities through the mPromo web application. Basically SMS marketing campaign can be carried out by registered stakeholders (registered sellers among registered buyers.). Normally stakeholder can be a buyer or a seller, where the sellers have facilitated to market the product among selected product categories. Meantime buyers have facilitated to select their interesting product categories. Therefore this will be enabling them to get the maximum benefit from the web application. As mention above mPromo SMS system were developed with a web application. Where the system is developed using JAVA technology, with spring, hibernate and struts technologies. As a database solution mPromo system contain MySQL database. Basically system developed based on SAAS model (Software As A Service) where the stakeholders can be enjoy the maximum benefit. Meantime system can be run cloud computing supporting environment as well. Combination of above technologies and development function will be ensured for develop a better system.